Happy Pup LIFE

When we began searching ingredients for the perfect product that would benefit not only senior dogs with an enhanced quality of life, but also dogs of all ages, we knew we had to start with curcumin.  This amazing ingredient from the spice, turmeric, has a myriad of beneficial attributes ranging from potent antioxidant properties, aiding in the reduction of oxidative stress markers, joint health, anti-histamine, immune system boosting, lowering systemic inflammation and even anti-carcinogenic properties shown in animal studies.  This is an ingredient that both you should be looking at for man’s best friend as well as for man, himself.

One drawback to curcumin despite its positive mention in over 3500 medical studies, is its oral bioavailability.  This also presents another setback as taking excessive dosages of curcumin in upwards of multiple grams to account for the poor absorption, could potentially cause some gastrointestinal issues, whereas lower dosages of curcumin can actually aid in digestion and other ailments of the digestive tract. 

Over the years, many forms of curcumin have hit the market improving upon this issue.  In the last few years, one version seemed to stand above the rest, with studies demonstrating 46x greater absorption over standard 95% curcumin.  Enter, Omniactive CurcuWin!  This allows greater for greater absorption and safer dosing protocols for our fur babies!

The second ingredient we wanted to round out our formula was True-Broc.  This patented ingredient extracted from the seeds of broccoli, looks to harness the detoxification power of glucoraphanin, which once consumed, converts to sulforaphane in the body, which is considered the most potent natural inducer of Phase 2 detoxification enzymes.  These compounds and their mechanism of action have been reviewed and are backed by over 1,700 scientific publications. 

One could say that someone could just eat enough raw broccoli to benefit from this potent detoxification and free radical protective process, but that would be a LOT of broccoli!  1 cup of chopped raw broccoli contains roughly 15 mg of glucoraphanin.  1 scoop of Happy Life contains nearly 4x that amount!